I recently had the pleasure of sitting down with Ali Parrish, the inspiring Executive Director of Iowa Heartland Habitat for Humanity and my supervisor for over 3 years. We often have conversations about how to achieve flourishing in the neighborhoods through specific goals and initiatives, and I thought it would be important for everyone to hear more of Ali's thoughts on this topic. As the driving force behind our Neighborhood Impact Department, Ali shared her thoughtful vision for creating vibrant, thriving communities. Here’s a glimpse into our engaging conversation about the future of the neighborhoods we serve.

What Does a “Flourishing Neighborhood” Look Like to You?

When Ali envisions a flourishing neighborhood, she looks beyond numbers and focuses on the heart of a community. She described visible signs like well-maintained yards, active public spaces, and respect for shared areas--clear indicators of pride among residents. Yet, Ali emphasized deeper elements, like neighbors exchanging friendly waves or offering mutual support. Knowing you can rely on a neighbor for a quick favor or important news creates a warm, connected community that truly thrives.

How Do Residents Shape Their Neighborhood’s Future?

Ali finds it interesting that flourishing neighborhoods often don’t rely on formal organizations. When residents, either homeowners or renters, take pride in their properties, the community naturally shines. However, in challenged areas, resident leaders who care deeply face significant hurdles, witnessing ongoing disinvestment or neglect. Ali stressed that connection is key: “The worst thing a resident can do is not care.” Engaged residents build stronger, healthier neighborhoods.

What Barriers Prevent Neighborhoods from Flourishing, and How Are We Addressing Them?

Ali identified mindsets like hopelessness or quick judgments about struggling areas as major obstacles. She encourages us to see beyond appearances and recognize the potential in every community. Additionally, our culture’s demand for instant results can undermine long-term progress. The truth is that neighborhoods often take decades to recover from distress. Ali counters this by advocating for patience and disciplined, long-term commitment. Iowa Heartland Habitat also tackles systemic challenges through advocacy, partnering with others to support residents and drive meaningful change.

What’s an Overlooked Sign a Neighborhood Is on the Right Path?

Ali pointed to vocal residents--even those expressing frustration or anger--as a positive sign. Their passion shows they care, which is far better than apathy. On the other hand, a quieter neighborhood can also signal progress. When new residents settle in without feeling compelled to address major issues, it suggests the community is already on solid ground. This balance reflects the shalom we strive for--a place where everything feels whole, with nothing missing and nothing broken.

What Fuels Your Hope in This Work, Even When Progress Is Slow or Invisible to Others?

Ali and our team at Iowa Heartland Habitat witness small but significant changes that keep us motivated. She calls these “miniscule huge things," referring to subtle shifts that make a big impact, such as a renovated staircase, new stop sign, or trimmed tree branches. For Ali, hope comes from seeing tangible progress, no matter how small, saying, "For hope to remain, you do have to see something tangible." Many residents and partners point to Iowa Heartland Habitat new builds or renovations as a source for hope in their neighborhood. Being part of this transformation is a privilege, and it’s exciting to watch neighborhoods grow stronger, step by step.

It was a joy to hear Ali’s insights and passion for supporting flourishing neighborhoods. Together with our community, Iowa Heartland Habitat for Humanity is committed to supporting neighborhoods where everyone can thrive.